First Look
OpenAI plans visual ChatGPT ads during image generation
OpenAI plans a US test of visual ads during ChatGPT image generation. Expanded measurement raises separate questions about attribution, causal lift, and placement.
Topic
Online advertising formats, placement, targeting, measurement, and commercial incentives when central. Incidental campaign credits, retail promotions, and passing mentions do not qualify.
2 stories
First Look
OpenAI plans a US test of visual ads during ChatGPT image generation. Expanded measurement raises separate questions about attribution, causal lift, and placement.