First Look
A £17 Puma top and a £45 crossed-out price: what the ASA questioned
Puma’s price list established an RRP. The regulator wanted evidence of a general selling price, and the available colors, sellers and stock complicated that comparison.
Topic
Browse Sports Direct coverage from September 2026 in Newsroom.
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First Look
Puma’s price list established an RRP. The regulator wanted evidence of a general selling price, and the available colors, sellers and stock complicated that comparison.